#BBPTV612 Stan Phelps

I am honored to have Stan Phelps return as my guest. This time around we talk about the third book in the Goldfish Trilogy.. What is your Golden Goldfish?

Stan Phelps is an “experience architect”, author, professor and popular keynote speaker. He believes that brands must focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan works with clients to create keynotes, breakout sessions and workshops that are memorable and on brand, inspiring businesses to become talk-able by design. The result: programs that win BIG.

Prior to founding 9 INCH, Stan held leadership positions at IMG, adidas, and the PGA of America. he also spent 7+ years as Chief Solutions Officer at Synergy, an award winning experiential marketing agency. At Synergy, Stan helped create larger than life brand experiences for brands such as KFC, M&M’s, Starbucks and organizations such as NASCAR, MLS, and the USTA. These programs, although successful, weren’t scalable or sustainable.