#BBPShow guest Stan Phelps
Experience Architect at 9 Inch Marketing
Stan Phelps is an Experience Architect at 9 INCH marketing. He works with clients to provide consumer and employee experiences that are memor
He gained his know-how through a career filled with “dream jobs” for global mega-brands in sports including adidas, IMG and the PGA of America.
Most recently, Stan worked with the award winning agency Synergy as Chief Solutions Officer, where he took a wide look at marketing with the premise of finding unique ways to engage customers. able, meaningful and on-target with their brand. Driven by client objectives and inspired by bold vision, Stan crafts programs that win big.
Stan believes the longest and hardest 9 inches in marketing…is the distance between the brain and the heart. Successfully making that journey is his holy grail.
His mission is to change the paradigm of marketing. Helping brands to focus on employees and the customer experience, instead of the chasing the prospect. Driving value and giving little unexpected extras (glue) through a concept called marketing lagniappe. [pronounced Lan-yap]