E77 David Amerland

Our Guest: David Amerland 

February 1st

With many thanks to my guest, David, really enjoyed our discussion and look forward to next time~ Elaine

Author, Speaker, Analyst, Strategic Advisor 

David Amerland is the author of nine best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one is: The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions.

He helps multinational clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy. Follow him on @DavidAmerland. or find him on G+

The Sniper Mind 

Of all the areas of human activity we can possibly contemplate the one where everything comes together in extreme settings is war. The life-or-death scenarios, the multitude of unpredictable, uncontrollable factors that are encountered which need to be overcome and the necessity to create positive outcomes in impossibly hostile conditions, create a petri dish where we can examine how the brain and mind learn to perform under pressure. 

In writing The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions I delved deep into cutting-edge neuroscientific research and interviewed hundreds of serving and retired snipers. I looked at some specific sniper stories, analyzing some of the elements to see the challenges that the sniper was facing and then looked at the outcome and the sniper’s performance.

You can Follow David on Social Media 


David Amerland, The Sniper Mind

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