E94 Ted Rubin

Our Guest: Ted Rubin

Date and Time
Thursday  February 27
3 pm ET

Photofy CMO, leading Social Marketing Strategist, Author, Speaker, Provocateur Ted Rubin sits on various Advisory Boards and is a man I have admired for many years. 

2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR #NoLetUp!

Ted believes the key to continued success for any brand/retailer/e-tailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.”

And in that vein you better start to understand that SIMPLICITY is the new EDLP! Make it easy for them… and they will buy from you again and again and again. Frictionless fulfillment is the retail of the future.

Your Brand/Business is what you do; your Reputation is what people Remember and Share.


Ted says:

My daughters are the most important thing to me and I throw myself into my work with a reckless abandon.

My moral code... "A man does what he must - in spite of personal consequences, in spite of obstacles and dangers and pressures - and that is the basis of all human morality." - John F. Kennedy

Ted's personal philosophy is that "life is not about waiting for the storm to pass, it’s about learning to dance in the rain."

 Be sure to check out Photofy as Ted said.. it's more than just another photo editing app, Photofy is a powerful content creation tool. We've got everything you need to create beautiful, professional photos right from your mobile device. And it's really easy!

You can Follow Ted Rubin on Social Media